Help2Smile, a foundation supporting children with cleft lip and palate in Vietnam, needed a compelling way to raise awareness and increase donations. They lacked high-quality visual content to showcase their impact effectively.
We created a documentary that captured the foundation’s work, following children before and after life-changing surgeries. Through emotional storytelling and professional production, the film strengthened donor engagement and credibility.
Premiered at the 2024 benefit gala, the documentary helped raise €112,000, significantly boosting fundraising efforts. It continues to serve as a key marketing tool, proving the power of storytelling in driving real-world impact.
Director, DOP & Producer – Arthur de Weerdt
Producer – Celine van den Bosch
Executive Producers – Roland van der Hoek, Johan Vehof
Cinematography & Editing – Arthur de Weerdt
Music – Composed by Arthur de Weerdt & InAudio
Production Coordinator – Celine van den Bosch
Field Producer (Vietnam) – Kim Phi Luong
Medical Advisors & Coordinators – Nguyễn Hoàng Lân, Thông Lê Trung
Chairman – Roland van der Hoek
Treasurer – Sander Benraad
Secretary – Dr. Johan Vehof
Fundraising – Mirella Kreger
Board Member – Drs. Kim Phi Luong
Ambassador – Janny van der Heijden
Archival Footage Courtesy of MPI Stock Footage Archive
Rector Professor Nguyen Vu Quoc Huy, MD, PhD
Dr. Minh Phương
Hue University of Medicine and Pharmacy – Doctors & Assistants
Nguyễn Thụy Hiệu, Thiên & Bích Ngọc – For sharing their story
The entire Help2Smile team for making this mission possible
Dr. Johan Vehof – Plastic Surgeon
Dr. Bob Logjes – Plastic Surgeon in Training
Drs. Kim Phi Luong – Medical Researcher, Plastic Surgery
Kirsten Huizinga – Surgical Assistant
Dr. Chantal Liebrand – Pediatric Anesthesiologist & Pediatrician
Geoffrey de Roy van Zuydewijn – Anesthesia Assistant