Het Sierveld is part of Lenteland, a Dutch cooperative committed to transforming agriculture through regenerative farming. Their mission is to establish a network of future-proof farms that restore ecosystems, enhance biodiversity, and provide sustainable, locally-produced food.
To support this vision, we launched a campaign aimed at attracting new local investors. At the heart of this campaign is a carefully crafted commercial that highlights the core values of Het Sierveld and the personal approach of the owners. The commercial captures the essence of regenerative farming, not just as a method of food production, but as a community-driven movement that reconnects people with the land.
The unique Lenteland model empowers local residents to become co-owners of regenerative farms, ensuring they are actively involved in and benefit from sustainable agriculture. By investing in these farms, the community supports a system that fosters environmental restoration, social resilience, and long-term economic viability.
This project was a carefully crafted production that combined cinematic storytelling, strategic branding, and visual impact to effectively engage the target audience and drive meaningful results.
A Muvipro Production
Director Arthur de Weerdt
Producer Simon Claessens
Concept & Idea Iris Claessens, Arthur de Weerdt
Drone Jelmer Poelsma
DOP Arthur de Weerdt
Edit & Grade Arthur de Weerdt
Distribution & Marketing Lenteland, Iris Claessens